MEET JUSTIN FOSTER

Brand Strategist, Speaker, & Author in Austin, TX.

For more than a decade, Fortune 1000 corporations and self-aware entrepreneurs have turned to Foster for a new way to think — and be. The 48-year-old husband and father of two sons has thrived as a branding and social strategist, speaker, coach, consultant, and author, all under his Foster Thinking practice.

His two books, Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand, introduced and unpacked his original concept: the world’s most interesting brands and people honestly embrace their unique, inherent allure and become irresistible — like bacon.

Along with partner Emily Soccorsy, he’s the co-founder of Root + River, a new hive of comprehensive branding expertise, rooted in organizing brands around their belief systems.