A few years ago, my business/creative partner Emily Soccorsy and I coined the term “Opt-Iners”. We use this term to describe the millennial-minded mature leaders (40+ years old) that are opting into the new way of doing business – what we call “being human”. Opt-Iners are self-aware, heart-centric, spiritually curious, tech savvy and adventurous. All very necessary traits in building and growing 21st century brands.
Emily’s recent post entitled “The Most Terrifying Question You Can Ask You” got me thinking – which lead me to this question … why wouldn’t someone opt-in? The evidence is clear that the era of command-and-control leadership, treating humans as capital and treating consumers as idiots is over. Why hold on to any vestiges of that era?
Here could be why …
- Industrial-Age Mindset What made a leader a successful in the Industrial Age wrecks organizations and people in the Human Age. From health benefits to workloads to performance metrics to safety, all the ways a company treated people in the Industrial Age are over. You can no longer hurt people, discriminate, suppress, wreck the environment, etc (not that there aren’t still more subtle ways of doing these). Yet much of the Industrial Age thinking remains. A great example is this … in the Industrial Age, you moved the people by moving the numbers (quotas, performance bonuses, productivity metrics, etc). In the Human Age, you move the numbers by moving the people. If you have an Industrial Age mindset about what moves people, it is impossible to opt-in.
- Linear Thinking. This is very much related to above. The Industrial Age produced straight lines to improve efficiency, productivity, output. Marketing was a straight line between product and target market. Recruiting was a straight line between job and skillset. In the Human Age, everything is spherical. It’s messy. It’s unclear. It takes a leader to see the patterns and rhythms – and linear thinking is the enemy of spherical thinking. If you see everything as a Point A to Point B activity with a series of processes and checkboxes, it is impossible to opt-in.
- Hours in the Office. It’s no longer viable to be addicted to work. Yet thousands of leaders wage a war of attrition with their minds, bodies and souls around how many hours they spend in the office, how they are never disconnected. A cynical view is that vacation time for most leaders is a time to recover enough to go back to grist mill of their role and job responsibilities – like a military leave from a combat zone. In the Human Age, Opt-In leaders measure things through energy acquired and spent. This is partially why EQ and mindfulness are such a hot topic in the business world lately. When you measure things through time spent, it is impossible to opt-in.
- Lack of Self Care. Addiction, depression, anxiety and suicides are tragically at an all time high. Too many leaders treating themselves and their people like rental cars or disposable razors. Too much of a massive gap between the real person and the job person. In the Industrial Age, you kept your emotional and spiritual (and often literal) wounds to yourself. You showed up. Because you had to. In the Human Age, these wounds, if left untreated, will wreck your career and hurt the people around you at work and at home. In the Human Age, if you aren’t taking care of you first, its impossible to opt-in.
Each one these areas are a choice. No one can make you do, think or feel anything. So if these resonated with you as reasons why you haven’t opted-in, I encourage you to examine your attachments, beliefs and fears. These three are the root of why we don’t grow, don’t change, don’t evolve. For those of us that have opted-in, it’s essential that we show compassion to those leaders that haven’t. This is not some character flaw. These are not dumb people. They are simply afraid and need some encouragement.