As of this writing, my Fast Company article on intrinsic value as a hidden leadership trait has over 1000 shares. In case you missed it, here it is.
It is so interesting to write content that creates such an enormous response. In addition to social sharing, I’ve received over 20 unsolicited emails thanking me for writing the article. One in particluar hit home. He said “Your article came at just the right time. I have been feeling very lost and your article helped me to re-connect with what matters”.
That’s why we create compelling content. Not for leads. Not for publicity. But simply because we are supposed to.