Much of business is about timing – of being at the right place at the right time with the right idea to create combustion.
Conversely, some businesses fail because they are too early. But most fail because they are too late.
When they are too late, they think they can catch up …
But it’s too late …
If you have to tell people to find you on social media, it’s too late.
If you have to constantly remind customers to buy from you again, it’s too late.
If you have to remind customers that they are supposed be loyal, it’s too late.
If you have to provide coupons or deals to attract new business, it’s too late.
If you have to hire a sign shaker, it’s too late.
If you are worried about the cost of marketing and not the return, it’s too late.
If you hurt the customer experience to save money, it’s too late.
If you are not attracting the customers you really want, it’s too late.
Being late is so much more expensive than being on time. It can lead to extinction. So don’t be late.